Social Media Engagement Specialist
Ideated and executed the takeover of the Chicago Bears Twitter by Hall of Fame Linebacker Dick Butkus.
By the numbers: 14 posts
1.2M views
20.7K likes
4.9K shares
2.3K comments
Online & TV Coverage
National & local TV audience: 98K ($37, 719 est. media value)
Online news audience: 75M ($2.2M est. media value)
EMMY AWARD WINNING 2023 SCHEDULE RELEASE
Helped conceptualize, write script, location scout, coordinate players and influencers, ideate, and capture additional content pieces.
By the numbers: 4 posts
1.1M views
79K engagements
This project had a lot of hands involved and it is one of the best pieces of content created by our team in a long time.
TIKTOK PLATFORM GROWTH - HIT 1M FOLLOWERS
YOY 3/1/22 - 2/28/23
Average views increased by 42.92%
Average Likes increased by 37.09%
Followers have increased by 15.21%
Posting frequency has increased by 7.82%
Conceptualized, wrote and directed this piece of content for our sponsor.
This piece was selected by Mars as the best team-produced content of the 2022 season and showcased the video to guests at their Super Bowl hospitality programming.
By the numbers: Across IG & TW
143K views
121K engagements
INFLUENCERS
My responsibility with influencers is to source, collaborate, and execute the content with creators that will elevate our brand and develop a longstanding relationship with the organization. My approach is specifically from a social-first perspective on how we can capitalize on both the clubs and the influencer’s audiences to create a mutually beneficial collaboration.
With all of the influencers we brought out to the 2022-23 games and tentpole events, our approx. reach and engagement from 38 posts hit 17.7M impressions and 1.8M engagements.
Notable collaborations: Keke Palmer, Dyon Brooks, Seth Rollins, Annie Agar, Lauren Screeden