I started as a digital content intern for the Chicago Blackhawks right out of college for the 2019-20 season. Diving in, I immediately took over specific webpages and became proficient in the backend of the website. I also took advantage of having access to top-notch departments within the organization and have expanded my knowledge on video production, social media, and photography.
During my time, TikTok was growing and the Blackhawks were looking to expand their presence on the app. I did a full audit of the platform itself along with the team’s social demographics. From there, I created content to maximize engagement, utilize trends, and create consistency. As a result, the Blackhawks were at the top of leaderboard of NHL teams for engagement and ranked amongst the top teams that successfully integrated the platform into their social strategy.
As a digital content intern my responsibilities included:
•Assisted content team with daily tasks such as conceptualizing content ideas, writing, editing, page building and website management. Includes practice and game coverage, blog posts and web features
•Helped social media and video team by attending video shoots and community events to help with multimedia coverage of team activities and events for various platforms
•Produced marketing and sponsorship copy for social, web and e-news
•Planned, built, tracked and sent email campaigns
•Created content for social media
EXAMPLES OF WEBPAGES I’VE MANAGED
(Click image to be directed to page)
TIK TOK CONTENT
Hockey Player Check (193.1k views, 32.7k engagement)
Dach Spin Move (154.6k views, 19.4k engagement)
The JumpTM (94k views, 15.5k engagement)
Dach’s Plane (737.9k views, 18.5k engagement)
SOCIAL MEDIA COPY
2010 ANNIVERSARY ATRIUM WALL COPY
This wall is part of this season’s 2010 Anniversary series atrium activation. I wrote the copy that tells the story of the Blackhawks 2010 Stanley Cup run. Here is a video that showcases more of the wall:
